Over a dedicated two-year collaboration with Cimalp UK, I implemented a comprehensive SEO strategy that significantly enhanced their online visibility and organic sales. Key achievements include:
- Achieving 12.2k total clicks and 2.1 million impressions in 2023.
- Consistently maintaining a 0.6% click-through rate (CTR).
- Optimizing top-performing keywords such as "performance 3f jacket" and "storm 2 pro h."
- Driving substantial traffic to high-priority URLs, including the main product categories and best-selling items.
My approach encompassed thorough product and keyword research, competitor analysis, SEO-friendly content creation, on-page and technical SEO enhancements, and a strategic link-building campaign. This multifaceted strategy led to a marked increase in organic traffic and sales for Cimalp in the competitive UK market.
Performance in 2023
Total Clicks: 12.2k
Total Impressions: 2.1M
Total CTR: 0.6%
Proven Screenshot:
Weekly Improvement Report
Total Clicks: 364
Total Impressions: 62.9K
Total CTR: 0.6%
Top 5 Keywords with Performance:
1. performance 3f jacket
2. storm 2 pro h
3. cosmiques jacket
4. drop control
5. paragliding goggles
Top 5 URLs with Performance:
1. https://www.cimalp.co.uk/en/
2. https://www.cimalp.co.uk/en/hiking-jackets/1537-hardshell-jacket.html
3. https://www.cimalp.co.uk/en/trail-shorts-and-trousers/1337-trail-running-shorts-2-in-1.html
4. https://www.cimalp.co.uk/en/trail-jackets/1875-ultrashell-trail-running-jacket.html
5. https://www.cimalp.co.uk/en/trail-running-shoes/1836-trail-running-shoes-864-drop-evolution.html
Traffic From Top 3 Countries:
● United Kingdom
● United States
● Ireland
Orgaic Traffic From SEMrush:
Top Ranked Keywords:
Action Plan for Ecommerce Website:
● Product Research
● Product Keyword Research
● Low-Competitive and High-Demand Keyword Choice
● Competitor Analysis
● Competitor Keyword Spy
● Content Analysis
● Product Gap Analysis
● Product Content with SEO-friendly approach
● Product On-Page SEO
● Product Crawls and Index
● Product Category Page SEO
● Product Page SEO
● Technical SEO
● Page Speed Optimisations
● Product Schema
● Link Building Strategy
● Foundation Backlinks
● Guest Post From Niche-Relevant Websites
● Manual Contextual Backlinks
● Social Share
● Social Engagements
Report Format:
● Excels Details Report, Weekly, Monthly